External communication requires knowing how your target group thinks and acts. Having a gut feeling for its presence. It means saying volumes in just a few words that precisely define and deliver your message. Words that are clearly expressed. Strategically prepared.
And cleverly timed.
Internal communication can be found everywhere – from hallway rumors to town hall meetings, from top management levels to interdisciplinary workgroups. Let’s face it: People talk about your business and you. But “how” they talk is something we can talk about.
And write about. To back your success.